EDI Team
MANAGING PARTNER - strategy, Customer Experience, Employee engagement
Henry Edinger
Charismatic, forward-thinking and dramatically effective are just a few words to describe Henry. From working at Aetna & Travelers Insurance since 1994 to forming EDI, Henry is a known innovator and change maker in Experience Design and Process Optimization. His ability to diagnose operational breakdowns and gaps in service, and develop strategies for much needed change, is well known in the business community. His planning and executional efforts are repeatedly proven to reduce operational expenses and increase bottom line profits. With an unbridled passion for Customer Experience and Employee Engagement, Henry has spoken at more than a dozen conferences on Customer Centricity and the importance of Culture since 2011.
ManAGING Partner - IO Psychology & market Research expert
Delanea Davis
Delanea has always been fascinated by human behavior, and uses her background in research methods and organizational psychology to find patterns in consumer and employee behavior. She couples this with the desired business outcome, and creates a framework from which a customer experience design is built. Focus groups, ethnographic observation, and in depth interviews are just a few of the ways Delanea captures insights. She then brings them to life in a meaningful way that illuminates the next steps for process and experience optimization in both the healthcare and financial services sector.
Partner - Technology, Core P&C Platform, Data Analytics/insights, Innovation/AI
Bala Thiru
Bala is a seasoned leader in technology and management consulting with over 30 years of experience, including roles as Global Partner at Deloitte and Accenture, and as CTO and CIO at major enterprises. With over 25 years in the P&C Insurance industry, working with all top 10 carriers, he excels in leading business transformations, scaling operations, and delivering technology-driven solutions.
Head of Project MANAGEMENT
Scott Lefcheck
Scott has more than twenty-five years of experience in operations, project, and general and executive management in a diverse range of industries, including consumer research, insurance, education, and hospitality. He designed a visual communications process and seamlessly integrated the new department into a mid-sized full-service global consumer research firm. As a key multi-role team member on a new business unit build-out for a Fortune 500 company, he was integral to their earning a billion-dollar government contract, which continues to be renewed. Scott is co-founder and was managing partner of one of the first cloud-based educational assessment and survey platforms used on a global scale. His entrepreneurial spirit continues with EDI.
Head of DATA VISUALIzATION & GRAPHIC DESIGN
Andrea Lefcheck
A 20+ year veteran in market research, Andrea’s hunger for knowledge promotes her diversity of talents. As a dual analytic and creative with a keen eye for detail, Andrea has a particular aptitude for data visualization. She helps brings stories to life by making complex data easy to understand. Andrea is often involved in all stages of engagements, from customized product labeling for survey participation to presentations for industry symposia – and everything in between.
Digital Innovation & Trends, Communications & Process optimization AdvisorY
Joel Evans
Joel is a Digital Executive / Product Accelerator with 25+ years of experience launching voice, mobile, wearable, and digital-based products. His specialties include unified communications, voice-enabled solutions, chatbots, wearables, digital transformation, analytics, and change management. Joel’s consulting framework for assessing a company’s ability to deliver digitally enables organizations to improve communications and process efficiency. He regularly speaks about digital transformation and conducts workshops and interviews with technical and non-technical leaders, and delivers a road map and recommendations for improvements, both from a people and systems perspective.
Product, Digital & Business Transformation Advisory
Bill Devine
Bill brings more than 25 years of P&C insurance expertise, leading business transformation teams in Commercial and Personal Insurance. Bill created the Business Insurance strategy, including business intelligence integration, product architecture and roadmap and digital transformation of the customer journey at Travelers. Bill is currently consulting on business transformation in healthcare and P&C insurance as well setting up data architecture for optimal use of AI and machine learning.
Underwriting & Product Management Advisory
Bill Pearse
Bill brings more than 25 years of P&C insurance expertise. For a decade, he has been a Chief Underwriting Officer and lead the auto product for Horace Mann and Travelers insurance companies. Bill has led large teams and driven superior results. Bill is currently consulting and advising large insurers on product innovation, systems implementations and data and analytics integrations.
Marketing & communications strategy
Jess Mand
Jess Mand is an award-winning, results-driven professional with extensive experience leading organizational communications to encourage positive culture change and employee engagement. A creative storyteller who simplifies complex business scenarios, Jess delivers innovative and exciting communications programs with real, positive impact. She delights in helping companies engage, inspire and activate employees, organizations and teams. Her expertise includes communications for mergers and acquisition activity, multi-sense behavioral communications for groups including IT, HR, Civic Affairs, and Diversity & Inclusion and corporate re-branding for companies such as Cigna, AIG and IBM.
CREATIVE SERVICES
Kyle Pickard
“What’s the story? That is the question that drives Kyle in his passion for both audio and visual arts. Kyle blends his passion for music and story-telling with a social media marketing savvy that is very relevant in today’s digital age. Kyle partners with both known and up-and-coming brands to create digital strategy for their content, flexing executions to meet nearly any timeline and budget. Kyle's goal is to engage customer interest and build strong emotional relationships with them using his vast toolkit of creative solutions.
RESEARCH DIRECTOR & PROGRAM MANAGEMENT
Brady Darvin
Brady Darvin has been studying consumers across a variety of industries for over two decades. Brady is an expert in online survey questionnaire design and project management, and has designed and fielded more online surveys than he can count, each having the objective of extracting actionable insights for his client. Brady is also an experienced ethnographer and focus group moderator, having moderated dozens of both traditional and non-traditional focus groups. Brady has published multiple articles in trade magazines and has spoken in front of both the U.S. Federal Trade Commission and the National Confectioners Association on the topic of childhood obesity. His clients include major restaurant chains, automotive suppliers, hotels, and technology startups.