Strategic Marketing

Strategic Communication

‘One cannot not communicate’ is the first axiom in psychologist and philosopher Paul Watzlawick’s communication theory. We are always communicating whether we realize it or not. Silence, verbal and non-verbal, and even the lack of action sends a message. What you say, when you say it, which channel you say it in, who says it and how you say it all matter. We are experts in communication science, and can help you tailor your messages to your intended audience when it matters most… and when it comes to customer communications, it always matters.

Video/Film Production

Consumers buy on emotion, then use their rational mind to justify their decision. According to Harvard Business School professor Gerald Zaltman, 95% of our purchase decision making is subconscious. A powerful way to evoke emotion and activate the subconscious minds is to show and tell a story through video. We pair great audio and irresistible video with a compelling script which can then be used in targeted digital marketing efforts, in social media campaigns, and at point of sale. We are masterful story tellers, bringing your products and services to light in a way that is relevant, meaningful and motivating to your customers.

Event Marketing

Conferences, events and trade shows are an important way to engage with both existing customers as well as prospective customers. How you “show up” as an exhibitor, presenter or even guest is a physical expression of your brand. Everything you say and do matters. We help companies develop event execution strategies and actions that map directly to specific business goals. Our process includes goal setting, onsite training of event marketing best practices, and key performance indicator recommendations for each event. We also provide event marketing support if you want to strengthen your breadth and presence at key conferences, trade shows and expos.

Research Services

Surveys

We currently conduct survey work in 12 languages in over 20 countries. We use surveys to directly collect feedback and information from the target audience. Our research and analysis provides the exact market expectations and characteristics you need to optimize your business. We specialize in longitudinal tracking surveys as well as point in time market assessments, and conduct both customer satisfaction surveys and employee engagement surveys.

Focus Groups

We conduct focus group both online as well as in person with a small number of people who provide feedback on a product, service or situation. This qualitative method allows us to understand the “why” behind buyer behavior. With thoughtful facilitation, we examine the consumer psychology behind the attitudes, beliefs, and behaviors both consumers and business decision makers to help you make informed business decisions.

In-depth interviews

IDIs allow us to gain insight into how a customer or buyer is perceiving advertisements, products, services and companies overall. IDIs are also helpful when testing a concept or message positioning. We have conducted hundreds of intensive individual interviews with consumers as well as executive level decision makers in healthcare, insurance and wealth management over the years.

Mystery shopping

Mystery Shopping is one of the few market research techniques that needs to occur mostly in person, while sometimes can happen over the phone. A mystery shopper will mirror the common behaviors and actions of a typical consumer in order to gain insight on a particular company. The quality of the service received can be analyzed by the mystery shopper to know how a company is operating. We then provide a report on customer experience and sales operations of a competitor’s company.